Pagrin
The Pagrin marketing site on a monitor, angled against a pink-to-purple gradient.

I led product design on Pagrin end-to-end, the story the site tells, the system that holds it together, and the product surfaces beneath it. The marketing site had one job: make an agentic operating system feel obvious and trustworthy to the institutions that would buy it.

The problem

The hard part isn't the technology; it's belief. “An AI workforce for rewards” means nothing to a risk-averse bank until you show it — layer by layer, without hand-waving. Pagrin needed a site that could explain something genuinely new to a conservative buyer, earn their trust, and still feel like a company moving fast.

What I designed

A marketing site with a clear spine — hero → the OS → commerce → campaigns — a deep-dive page for every layer of the platform, and one flat, sharp, SF-Pro language that holds from a 1440 desktop down to a 390 phone.

Exploded isometric illustration of stacked device layers in pale purple line work.
Two page sections: Built for financial institutions, with its human approval gates and identity cards, above the rewards-programme channel section.
Three feature cards on black — Universal Checkout, Travel Concierge and Agentic Commerce Protocols.
Illustrated sections on purple: the robot hero, Pagrin lives inside your product, and A campaign of one, for every customer.
A hand holding a tablet showing the commerce page — Commerce that fulfils itself.
Two phones on a purple gradient showing the site's mobile layout.
The Pagrin homepage on a laptop resting on a wooden stool against pink.